Recap: London’s Biggest Retail And Ecommerce Expo – RBTE 2016

Think of an exhibition, where every technology provider you need for the retail business is there: From payments and security to ecommerce and logistics – that’s the Retail Business Technology Expo, wich took place on 9th and 10th March in London. In the halls of the Olympia London over 350 exhibitors showed the newest technologies and developments in the field of retail technology to over 16.000 visitors. Additionally, over 190 speakers shared their insights about the retail business.

We had the stand 296 and like always we were equipped with tasty CakePops.

  As you can see, we were not the only exhibitor 😉  

In four halls you could gain the latest knowledge in the whole range of the retail industry.

Jamie Peach, Head of SEO at House of Fraser, talked about “scaling and winning the long tail of natural search in retail.”

 
 
Laura Brown
of IBM Marketing Cloud told us five trends in Online Marketing in 2016:

  • Customer acquisition on Social Networks
  • Using smart and powerful ads through retargeting
  • Marketing Automation
  • Videos as a source for great content and more revenue
  • And busting the myth of a marketing suite – there is not “the” one platform for all challenges

 

      IMG_2615
 
And she told us another thing to watch out for:  


 

Gareth Powell, Head of Web Analytics at the JD Williams Group, spoke about the new oil of the retail world: customer data.

Web Analytics

 

The goal of every online retailer is to build a profitable company. James Matthews of Ocado told us how to do that.


 
James Hammersley of Good Growth shared 7 steps to becoming a growth organization:  

What did the visitors say?

Robert is responsible for the Business Development of Usabilla, a software for user feedback. In his words: “It’s the coolest you have ever seen.” Usabilla is a dutch company and after growing fast in the Netherlands, Robert and his team are now expanding to the UK. At the RBTE they are looking for new business opportunities and as you can see in the picture, things are going pretty well.

Robert of Usabilla
 
Georgia works as an Account Support Executive at the software company catalyst and is looking for new business partners at the RBTE. Her favorite place at the RBTE is the PayPal Lounge – “It’s great that you can charge your phone there.”

Georgia of Catalyst
 
Alessandro came all the way from Italy to the RBTE. He is the CEO and Co-Founder of Wallin, a platform for digital signage. It was his first time at the RBTE and he came to see the latest technologies of the retail industry. “The RBTE is a great event. It’s cool that here are so many exhibitors.”

Alessandro of Wallin
 
Marta is the Account Executive of Newtrade, a publishing company. It was her third time at the RBTE. She loves, that you can get in touch with big brands very easily.

Marta of Newtrade
 

Impressions

We got a great read from James Hammersley of Good Growth. James, if you read this: From now on you will get as many Whoop-CakePops as you want 😉

 
 
Also Google stopped by 🙂  

 
The food-supply was awesome.IMG_2762
 
A quick game of table soccer 🙂

Tablesoccer
 
Simultaneously to the RBTE, the Retail Design Expo took place in the same venue.

Making Good Things happen IMG_2790 IMG_2793 IMG_2797 IMG_2806 IMG_2813 IMG_2820IMG_2817
 

Conclusion

We had two amazing days at the RBTE. The location was awesome, the event was well organized and the talks and panel discussions were very informative. Even the Hoff is clapping 😉

 

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