This attribute defines the color of an item.
The attribute 'color' is required for items in an item group with different variants of colors. Furthermore the attribute is required for apparel items in feeds that target Germany, France, Brazil, Japan, the UK and the US. For items whose color is a significant attribute the attribute is recommended.
If you have items with different variants of color you have to submit every variant as a separate item. In addition you have to use the item group id. Pay attention to a consistent color designation across various products of one category and across variants of one product. If you want to set more than one color for an item you have to specify a dominant color. Then you can add one or two secondary colors separated by a '/' (e.g. Black/Green). For items such as jewelry or wooden accessories the finish or material name can be set in the attribute 'color' (e.g. 'Mahogany' or 'Gold').