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FAQ Your start with Whoop! Which settings can I make in the Whoop! Overview Dashboard?

Which settings can I make in the Whoop! Overview Dashboard?

With Whoop! you can define a General Bid Strategy which will apply to all of your products based on the chosen goal. You can choose between MinimumROAS, MaxCRR, MaxCPA, FixedMaxCPC und InitialMaxCPC, define a value for it and set the bidding behavior (super aggressive, more aggressive, aggressive, normal or conservative).

Screenshot of Bid Strategies

It is also possible to set a different strategy for a certain segment or certain products of your inventory with an Advanced Bid Strategy. The chosen products or segments within that strategy will be handled differently than the rest of your inventory. Again, you can choose between MinimumROAS, MaxCRR, MaxCPA, FixedMaxCPC und InitialMaxCPC, just define a value for it and set the Bidding Behavior. Settings like Bid Modifier, Negative Keywords, Adschedule can be taken in your AdWords account for the Whoop! campaign.

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Or maybe our Customer Success Team can help

Email

Email support@whoopapp.com and we will help you with all your Whoop! questions.

Phone

Contact us via phone for further help. Don’t hesitate to ask, we are happy to help.
+43 732 997002-52

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