With Whoop! you can define a General Bid Strategy which will apply to all of your products based on the chosen goal. You can choose between MinimumROAS, MaxCRR, MaxCPA, FixedMaxCPC und InitialMaxCPC, define a value for it and set the bidding behavior (super aggressive, more aggressive, aggressive, normal or conservative).
It is also possible to set a different strategy for a certain segment or certain products of your inventory with an Advanced Bid Strategy. The chosen products or segments within that strategy will be handled differently than the rest of your inventory. Again, you can choose between MinimumROAS, MaxCRR, MaxCPA, FixedMaxCPC und InitialMaxCPC, just define a value for it and set the Bidding Behavior. Settings like Bid Modifier, Negative Keywords, Adschedule can be taken in your AdWords account for the Whoop! campaign.
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