Take a break from the fire hose of Twitter and RSS and check out our weekly round-up around the web about PPC, E-commerce, Google Shopping, and AdWords. Below, our favorite stories of the week. Enjoy!
- Google Tests Showing an Overall Health Score for AdWords Accounts
- Common Pitfalls When Analyzing Google Shopping Campaigns
- Top 10 Advantages of Google Shopping Campaigns
- How Long Will You Wait For a Shopping Website to Load?PPCChat: Pay-Per-Click Automation
- PPCChat: Pay-Per-Click Automation
- Google Shopping Q&A – Part 1
Google Tests Showing an Overall Health Score for AdWords Accounts
Google is testing a new AdWords feature which analyzes your AdWords account. The result is an overall Account Health Score. The idea of an overall rating of your AdWords account sounds quite nice, but is an automated account check really able to judge your AdWords account?
Kirk Williams commented on Twitter:
— Kirk Williams (@PPCKirk) August 18, 2016
Common Pitfalls When Analyzing Google Shopping Campaigns
Analyzing Google Shopping campaigns is not easy. There are many pitfalls if you’re not a KPI and Data Science expert. Desiree aka the PPCAdventuress also realized this on her journey to the Google Shopping Island and shares her experience in the newest part of the PPC Adventure!
Top 10 Advantages of Google Shopping Campaigns
There are many reasons why digital marketers love Google Shopping. We also wrote about it. The guys from Blue Box did the same and created a nice list of advantages. And there is no single argument were we don’t agree! Nice list and worth reading it.
How Long Will You Wait For a Shopping Website to Load?
The loading time of websites is a common reason why people bounce off your page. Especially because more and more people are shopping on their mobile devices. More and more websites are overstuffed with images, videos or interactive elements. The average loading time of Australian retail websites increased from 5.4 seconds to 8.2 seconds in just one year. Even more important:
[…] just a half second difference in page load times can make a 10% difference in sales for an online retailer.
PPCChat: Pay-Per-Click Automation
New week, new PPCChat! After last week’s discussion about Google Shopping, the PPC community discussed the advantages of PPC Automation. Many PPC marketers use automation and tools to make their lives easier. Especially when it comes to Bid Mangement and reporting. (Do I need to say that both is part of our Bid Management tool Whoop! ?).
A2 Bid management, reporting, ad test analysis #ppcchat
— Melissa Mackey (@Mel66) August 16, 2016
Read more: PPCChat: Pay-Per-Click Automation
Google Shopping Q&A – Part 1
Michaela just dived into several communities and found many questions about Google Shopping. There are still plenty of people who are not familiar with Shopping Ads or have questions which can’t be answered by just reading the AdWords documentation. She just collected some of them from Quora, Reddit, etc. and made a nice Google Shopping Q&A.
Read more: Google Shopping Q&A – Part 1