Take a break from the fire hose of Twitter and RSS and check out our weekly round-up around the web about PPC, E-commerce, Google Shopping, and AdWords. Below, our favorite stories of the week. Enjoy!
- 55% Don’t Recognize Paid Ads In Google SERPS: Stats
- Google Shopping Product Feed: All Mandatory Attributes at a Glance
- Google’s Not Selling Your Products Like It Used To
- PPCChat: Comparison Shopping From The User POV
- Google AdWords Begins Restricting Keyword Planner Data for Non-Advertisers
- The 2016 Search Engine Landy Awards Finalists Revealed
55% Don’t Recognize Paid Ads In Google SERPS: Stats
Graham Charlton (Editor in Chief at ClickZ) wrote about a recent survey, which had the topic that users can’t identify paid ads in Google’s search engine result page (SERP). And it’s still surprising that 55% of the users do not recognize that they’re clicking on an ad. But isn’t this great for digital marketers? Graham’s summary:
None of the surveys asking about ad recognition in SERPs are perfect.
If you show people pictures of SERPs or conduct user tests, then sample sizes are small, but if you ask, the answer is often revealed in the wording of the question.
However, the trend is clear. Whatever the exact figure, it seems that around half of web users simply aren’t distinguishing paid results from organic ones.
Google Shopping Product Feed: All Mandatory Attributes at a Glance
Quiz question: How many different attributes can a Google Shopping Feed have? The answer is 46. That’s close to 42 which is the ultimate answer to everything. Do you need them all? Definitely not. But for a working Product Feed you need at least 11 of them. Many marketers still have problems with their Data Feeds. To make things easier, we wrapped all mandatory attributes into a SlideShare presentation. Check it out!
Google’s Not Selling Your Products Like It Used To
This post fits perfectly to our SlideShare presentation above! It describes what could happen if your Google Shopping campaign does not perform as expected. Again, one of the most common reasons: Product Feed Problems. Reese Garcia described this problem in his well-written guest post on PPC Hero.
PPCChat: Comparison Shopping From The User Point of View
I hope as a digital marketer you already know the awesome PPCChat on Twitter. If not, here’s a short description: Every Tuesday at 12 PM EST PPC specialists from all over the world meet on Twitter to talk about PPC related topics. You can join or follow this discussion using the hashtag #PPCChat. The hosts are Matt Umbro, James Svoboda and Paul Kragthorpe.
This week’s topic was: Comparison Shopping From The User Point of View. One of the sub-questions was “How can text ads best combat the natural inclination of shoppers to look at PLAs first?”. There was a vital discussion about it and Kirk William smashed it with his comment:
A4 Don’t fight it. Shopping is 66% of market now. Invest your time in Shopping where people are, and utilize Text Ads for clean up. #ppcchat
— Kirk Williams (@PPCKirk) August 9, 2016
You can read the summary of this week’s chat on the PPCChat website.
Read more: Comparison Shopping From The User POV
Google AdWords Begins Restricting Keyword Planner Data for Non-Advertisers
You are using the Google AdWords Keyword Planner and don’t have an active AdWords campaign? We have bad news for you: Google AdWords is now restricting access to the AdWords Keyword Planner tool for non-advertisers. Instead of showing the expected monthly searches, Google only gives you a less accurate number range.
The 2016 Search Engine Landy Awards Finalists Revealed
In a few weeks, searchengineland.com will present the 2016 Landy Awards. The awards presentation will be on September 28, during the annual SMX East conference which will be held on September 27-29 in New York City. Our Whoop! team will also join the conference, so stay tuned and check our event page regularly!
This year, almost 200 PPC marketers and agencies took part in the competition, including agencies like Brainlabs, iProspect or Hanapin Marketing. The SMX is also always a great place to meet the best Search Marketers from all over the world, so don’t miss it and check out this year’s Land finalists.