PPC & E-commerce Weekly: Week 51

Take a break from the fire hose of Twitter and RSS and check out our weekly round-up around the web about PPC, E-commerce, Google Shopping, and AdWords. Below, our favorite stories of the week. PPC News for PPC experts. Enjoy!

Tl;dr

 

Thank You Notes: Acknowledging The Most Significant PPC Updates of 2016

The end of the year is getting closer and it’s time to take a look back on the most significant PPC updates of 2016. Lauren Rosner from PPC Hero prepared a quick overview which we highly recommend.

Read more: Thank You Notes: Acknowledging The Most Significant PPC Updates of 2016

PPC News the most significant ppc updates of 2016

 

 

Google AdWords Testing 3 Product PLAs at Top of Search Results

Google AdWords is testing a reduced number of Product Listing Ads showing at the top of the search results. Usually, we see six PLAs – seeing only three items is a bit unusual, especially when there are more products available that could be shown. Check out Jennifer Sleggs blog post to get more information on this topic.

What I find most interesting about these is that when there are only three ads, the added white space really makes those 3 PLAs stand out significantly more than when you compare the same one with 4-6 images instead. – Jennifer Slegg

Read more: Google AdWords Testing 3 Product PLAs at Top of Search Results

PPC News Google AdWords Testing 3 Product PLAs at Top of Search Results

 

6 common PPC reporting mistakes that can make you look terrible

Google alumni and Optmyzr CEO Frederick Vallaeys says, that “one of the most important elements of building a successful marketing career is to be a good communicator, and for PPC managers, that includes sharing insightful reports.” In his article on Search Engine Land, he gives six very interesting insights on common PPC reporting mistakes. I especially like mistake #4 “Too much data + PPC newbie = disaster”. We were all beginners and it might be hard to do the first PPC report, but these insights might help you deliver better ones. Well done, Frederick!

Read more: 6 common PPC reporting mistakes that can make you look terrible

PPC News 6 common ppc reporting mistakes that can make you look terrible

 

 

How to Dominate in Search Marketing: The Case for Combining PPC & SEO

How would you answer this question: Is it better to focus on SEO or on PPC? Just think about it now and when you found the answer, read the article of Tyler Thursby. He has some interesting thoughts on this topic.

I think about this question a lot. Ultimately, it’s my job to help people succeed in search. To that end — although SEO is my primary focus — I feel I’d be doing my clients a disservice to overlook the many benefits of PPC. – Tyler Thursby

Read more: How to Dominate in Search Marketing: The Case for Combining PPC & SEO 

PPC News combining ppc and seo strategies for search marketing domination

 

 

Your End of Year PPC Checklist: What to Audit Before 2017

There are just a few days remaining in 2016 and that’s the moment when you should reflect on the year and find ways of improving strategy, tactics, and performance by overlooking some easy wins through mid-level insights. Michael Knight made a great PPC checklist to help you through the end of the year. 🙂

Read more: Your End of Year PPC Checklist: What to Audit Before 2017

PPC News your end of year ppc checklist

 

 

Data Science Fun: The Most Popular Christmas Songs – In Data

The last article this week was found by our Data Scientist Thomas. What do you think: Which Christmas song was the most played one last year? According to data from Radiomonitor, one of the three most played was Fairytale of New York by the Pogues and Kirsty MacColl. What’s the magic ingredient of these songs? Cheesy lyrics. Turn up the volume and listen to some Christmas songs. 🙂

Read more: The most popular Christmas songs – in data

PPC News the most popular christmas songs - in data

 

Enjoy our last PPC & E-commerce Weekly for this year and fill up the batteries for 2017. We’ll do it too. We hope you enjoyed our articles and your year was as successful as ours. 

Merry Christmas and a Happy New Year! 🎄 ❄️

PPC News Merry Christmas