Take a break from the fire hose of Twitter and RSS and check out our weekly round-up around the web about PPC, E-commerce, Google Shopping, and AdWords. Below, our favorite stories of the week. PPC News for PPC experts. Enjoy!
- 5 Fast Fixes For Your Holiday PPC Strategy
- 2016 Facebook Black Friday & Cyber Monday Advertising Recap
- Improve Your PPC Targeting with Demographic Bid Adjustments
- New Features May Be Coming to AdWords Responsive Ads
- Seeing and Selling the Stories in Data
5 Fast Fixes For Your Holiday PPC Strategy
The majority of shoppers will not complete their Christmas shopping until mid-December. This provides enough time for digital marketers to fix their holiday PPC Strategy. One tip William Larcom gives, is to do search query analysis and to pay special attention to seasonal language regarding promotions, competitor terms, and shipping needs. We can strongly recommend his tips and can just add: Well done William! 🙂
Read more: 5 Fast Fixes For Your Holiday PPC Strategy
2016 Facebook Black Friday & Cyber Monday Advertising Recap
Black Friday and Cyber Monday are over and Tara Johnson from CPC Strategy wrote an interesting recap about this year’s Facebook trends. When it comes to shopping, more and more people are online & mobile-focused. One trend Tara found out was, that Black Friday isn’t just Black Friday anymore – it’s more of a focus on the entire Cyber Week.
In a lot of ways the ecommerce clients are starting to mirror the big box retailers, in that they are starting earlier promotions on their deals,” Ryan Bates, Digital Production Coordinator at CPC Strategy.
You want to know more about how Black Friday and Cyber Monday differ in SEA? Find out more in our SEA Battle: Black Friday vs. Cyber Monday!
Improve Your PPC Targeting with Demographic Bid Adjustments
Evan Sparling from MetricTheory wrote a helpful post about Demographic Targeting which was introduced by Google in September 2016. With Demographic Targeting you can reach a specific audience. Of course, you should not forget to use as much data as you can to verify who your audience really is. Evan Sparling summed up some helpful tips to make sure your Demographic Targeting Campaigns will succeed.
New Features May Be Coming to AdWords Responsive Ads
Google is improving their new Responsive Ads and is currently testing a new feature. Now some accounts require a square image next to the regular landscape image. With Responsive Ads, you can easily build ads for the Display Network. Even more exciting is the announcement that there are more features coming soon.
Seeing and Selling the Stories in Data
We recommend you a lot of Data Science Content. Why? As a marketer, you should be almost a Junior Data Scientist. It doesn’t matter if you evaluate your accounts or prepare an agency pitch with data insights: Visualizing data is an essential part of the business. That’s the reason why we strongly recommend this post by Cole Nussbaumer. It’s a great summary how storytelling with data works! This is part 3 and you should listen to the first two parts as well. BTW: if you’re too lazy to read, just listen to the podcast 🙂
Read more: Seeing and Selling the Stories in Data